For agents
Marketing Kit
Brand guidelines, logos, and ready-to-use assets for Alliance agents who want consistent, on-brand marketing without starting from scratch.
Brand colors
Alliance palette
Green
#053221
Gold 1
#D2A83C
Gold 2
#D2A739
Gold 3
#C9A84C
Navy
#1A3A5C
White
#FFFFFF
Typography
Display + body
Display (headings)
Serif display font
Bid on modern serifs: Playfair Display, DM Serif Display, Cormorant Garamond.
Body
Clean sans for running copy
Source Sans 3 / DM Sans / Work Sans. Never Inter, Roboto, Arial for brand work.
Ready-to-use
Available assets
Logo files
SVG, PNG (transparent, 192/512/1024), vertical + horizontal, dark + light variants. Request via /contact.
Listing flyer templates
Letter-size and legal-size PDF templates pre-styled with brand colors and NMLS/equal-housing footers.
Email signature HTML
Copy-paste HTML block with logo, contact info, and required license disclosures for your state.
Social media graphics
Instagram-square, LinkedIn-banner, Facebook-cover templates with swap-in-your-headshot spaces.
Buyer / seller guides
20-page branded PDFs walking clients through the 7-step process. White-labeled with your contact.
Co-marketing with lenders
Joint-marketing disclosure templates for RESPA-compliant co-advertising with Alliance MLOs.
All assets require brand-guideline compliance review. Request access via /contact (topic: General, with "Marketing Kit" in the message).
Ready to start?
Apply in minutes through Alliance Mortgage Application, or schedule a call with our team.